G.I Joe: Rise of Cobra-Live action, based on the Hasbro toys. G.I. JOE (Global Integrated Joint Operating Entity), with headquarters in Brussels, battles a n evil arms-dealing syndicate headed by a Sc; G.I Joe: Retaliation-The G.I. Joes are not only fighting their mortal enemy Cobra; they are forced to contend with threats from within the government tha t jeopardize their very existence.