When Elvis first broke on the national scene, nobody--not RCA, not Elvis' manager Colonel Tom Parker, and certainly not Elvis himself--had any idea how long his popularity would last. Most assumed that rock and roll was a passing fad and that Presley would soon be relegated to the "where are they now?" bin. Unsurprisingly, RCA rushed Presley's first album to market before Elvis had recorded enough new material for an entire record. The result, ELVIS PRESLEY, is a cut-and-paste job consisting of seven RCA recordings and five older tracks licenced from Sun Records, Presley's first label.